Aston Martin wins another cool award despite the Cygnet

Aston Martin Cygnet
Aston Martin Cygnet


For the fifth time in six years, Aston Martin has been officially (sort of) declared the King of Cool, having been recognised as 2011's coolest brand by CoolBrands.

Impressively, Aston beat such household arbiters of cool as Apple, Rolex and Ferrari, as chosen by a panel of 36 'influencers' and voting members of the public. The panel includes kooky passive aggressive pop star Jessie J, DJ Rob da Bank and Nadja Swarovski of the eponymous crystal empire.