Simple sells, QR codes don't

Martin Cloake
Scanning a QR code on a Barbie set
Scanning a QR code on a Barbie set

PA

The QR code is one of the many pieces of tech gubbins being hailed as opening up a wonderful new wave of consumer opportunity. In case you're wondering, they are the blotchy squares that are appearing in various places. But is the thinking behind them flawed?