Räikkönen and Williams: A winning combination?

It's an attention-grabbing headline: Kimi Räikkönen to make Formula One comeback with Williams! But for both parties, there is cause to hold back.

What are the arguments for signing up with Williams? The team is trying desperately to revive the glory of former years, so what could be a better statement of intent than to recruit an ex-world champion? Since Räikkönen may well have indicated that he would be prepared to reduce his salary expectations to drive for Williams, the team could even earn money with him – after all, a former champion by the name of Räikkönen would attract sponsors or convince existing backers to sink more cash into the brand.