Hoteliers in America be afraid. Be very afraid. Gordon Ramsay is launching a brand new reality TV programme that will see him breathing down the neck of hotel owners in a travel industry version of Kitchen Nightmares.
The new programme, called Hotel Hell, will be produced by Ramsay himself along with the Fox network, and will see the chef attempting to save struggling US accommodation, from motels and hotels, to bed & breakfasts.
But, before you wonder exactly what Ramsay knows about running a hotel, don't forget that he actually does own the York & Albany, a boutique townhouse in London.
Plus, according to the Independent, he'll have a host of hospitality experts helping him to help the stars of the show.
One to watch? Or one to dodge? Leave a comment below...