Size does matter when shoppers pay the same price for less

Damian Wilson

Rui Vieira/PA Archive/Press Association Images

An ongoing rip-off facing shoppers is when big brand names reduce the size of their product almost imperceptibly and still charge the same price, according to the consumer watchdog Which?

They found that some food and household goods are now being sold in smaller packages though there is not associated reduction in price... unless they're found out an embarrassed by it.

Cleaning and laundry products seem to be the main culprits if you look at the Which? study.