Frankfurt Motor Show: Kia aims to emulate Mercedes AMG

James Baggott
Benny Oeyen, vice president for marketing and product planning at Kia Motors Europe
Benny Oeyen, vice president for marketing and product planning at Kia Motors Europe


Kia is aiming to create a performance sub-brand that would emulate the success of Mercedes AMG and BMW M – and the cars could be in showrooms as early as next year.