A new racing team will be lining up on the grid later this month for the Autosport 6 Hours of Silverstone with branding that will surely catch the eye - and that's exactly the point.
Storholm Racing, a Dubai-based outfit, is supporting the London Project to Cure Blindness and Moorfields eye Charity in their efforts to prevent blindness and restore sight to sufferers of the fastest growing form of loss of vision, Age-related Macular Degeneration (AMD).
The team, made up of members with experience in Formula One, GT endurance racing, Formula Renault and Formula BMW, was created with the aim of raising money for charity, hence the decision to highlight the Project on the car.
The Le Mans Series car, an Oreca V8, was unveiled on 1 September ahead of its race debut at Silverstone from 9-11 September, after which it will compete at Road Atlanta in the Petit Le Mans race, both races forming part of the Intercontinental Le Mans Cup.
Lyndon da Cruz, a retinal surgeon at Moorfields Eye Hospital, commented: "What could be more pertinent than all the colour, action and excitement of a famous car race to remind us how lucky we are to have the gift of vision?
More information and ticket details on the Autosport 6 Hours of Silverstone can be found at the Silverstone website.