British seaside resorts boom as tourists look to save money

Kathryn Liston
Seaside resorts boom as holidaymakers seek to save cash
Seaside resorts boom as holidaymakers seek to save cash


Cash-strapped British holidaymakers are opting for a UK seaside break instead of taking a foreign holiday.

There has been a 21% rise in overnight stays and 23% more cash spent in Britain's coastal towns this year.

Some 60% of us will visit the coast in the summer, with an expected spend of £322 each, according to motoring and leisure group CSMA Club. British tourists are expected to spend £9 billion at the coast this summer.

Brighton & Hove, Torbay and Blackpool were the most popular seaside towns, based on the number of visitors to tourist attractions and the number of tourism-related businesses in the area. They also received the most investment of £23 million, £22 million and £11 million respectively.

Whitstable and Eastbourne were the fastest growing seaside resorts according to the growth in tourism-related businesses, number of employees and growth in visitor numbers to tourist attractions. They were followed by Penzance, Weymouth, Portland, Brighton and Hove and Worthing.

A CSMA spokesman told the Independent: 'Gone are the days of a donkey ride on the beach and a round of crazy golf - as one in six British holidaymakers opt for fine dining in the afternoon, with many UK holidaymakers planning trips to artisan markets, antique shops and art galleries.'

And despite a trend towards high-end breaks, six in 10 holidaymakers say they plan to eat fish and chips and four in 10 say they will go for a stroll on the pier.

Mark Rothery, group chief executive of CSMA Club, said: 'Today's research proves that the British seaside is on the way up and with that the quality of hotels and guest houses has also improved.'


Related Articles

Smallest beach hut on sale for £60,000

Why Brighton is the hottest place to be