Lotus appoints a rapper as new design and marketing consultant

Tom Webster

Oh Land Rover, what have you started? Getting Victoria Beckham to help out with the creation of the Range Rover Evoque might have garnered a lot of column inches, but it didn't please everyone.

Now Lotus has got in on the celebrity employee action, naming a rapper dubbed "Swizz Beatz" as a new consultant. But he is not just set to scribble a signature on a special edition, Lotus has given him the grand title of "Vice President of Creative Design and Global Marketing".