Budget chain Travelodge is planning to invest £135 million in building 37 new hotels near 15 national parks in the UK.
Most of the hotels will be situated outside the national parks because of strict planning laws. Locations will include the Cairngorms, Snowdonia, Lake District and Exmoor.
The hotels will range from 30 rooms to more than 100 rooms.
Guy Parsons, the company's chief executive, told TTG that it had seen increased demand for hotels situated near to national parks.
"As more people explore Britain they are rediscovering new holiday hotspots and as a result we have seen a significant surge in rural breaks," he said.
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