BA to use YouTube to recruit pilots

Roshina Jowaheer

AP Photo/Sang Tan

British Airways is turning to YouTube to entice potential pilots in its latest recruitment campaign.

The airline currently has 3,200 pilots and aims to have 800 more by 2016 with half coming from its Future Pilot Programme.

The programme aims to take on 400 applicants across approved flight schools in Britain and Spain and will cover the £100,000 training costs for the successful applicants.

The new recruits will then be expected to repay the costs over seven years, and can take lower starting salaries than the £40,000 newly qualified pilots usually receive to pay the money back.

Head of pilot recruitment for the airline, Captain Robin Glover said: 'The Future Pilot Programme is a fantastic opportunity for anyone from any background to realise their ambition of becoming a pilot and flying for British Airways.'

'By removing the barrier of initial training costs and making it more accessible to a wider range of people, we hope to be able to attract the very best talent out there.

The remaining 400 pilots will join from other airlines or be skilled army pilots looking to move into commercial aviation.

Watch the British Airways' Future Pilot Programme advert

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