A former Cathay Pacific executive, who also led the defunct airline Dan-Air, is hoping to build a new £15 billion airport in the marshy flatlands of North Kent - and the concept of an estuary airport has already won the backing of mayor of London, Boris Johnson.
John Olsen would like the barren site at Cliffe to be transformed into a three-runway airport, capable of handling 100 million passengers a year.
He is frustrated that Heathrow is operating at about 98% capacity with no potential for expansion in the short-term, and believes that the government has the opportunity to rebuild Britain's aviation reputation at the site in Kent.
He is now pushing the plan forward through the Independent Aviation Advisory Group (IAAG).
It is believed that IAAG has already had preliminary talks with potential backers and no taxpayer money would be required.
The 600 acre site is already owned by the government through the Port of London Authority, and is located 30 miles from central London with good transport links to the city.
Olsen believes that the plan could take just 10 years to complete, but he would need support from the government to encourage foreign backers to invest.
The coalition government has so far ruled out building more runways in southeast England and the Department of Transport has previously rejected the north Kent site saying that it would have a negative impact on several nationally and internationally designated environmental areas, the South Thames Estuary, North Kent Marshes and surrounding wetland.
If you can't face flying this summer, why not treat yourself to a stay in one of the UK's best hotels? Click on the image below to find out more...
Editor's picks: Ten top UK hotels
Airline executive plans new airport in Kent
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Price: From £126 per room per night, for two people sharing on a bed and breakfast basis.
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Price: From £150 per room per night, on a bed and breakfast basis.
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Price: From £115 to £240, depending on the season and the type of room.
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Price: From £30 per room per night, on a bed and breakfast basis.
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Price: From £49 per person, for two people sharing on a bed and breakfast basis.
Fill me in: Country house hotel chic, tucked away in the northern Lake District. There's 18 acres of formal gardens and woodland, and award-winning food at Overwater Hall. What more do you need to know?
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Price: From £70 per person per night, on a bed and breakfast basis.
Fill me in: Set just 300m from Torquay's beautiful main beach and harbour, Elmdene is the perfect base from which to explore 'the English Riviera'. There's also an award-winning brekkie.
What you said: "Excellent hotel."
Price: From £56 per room per night, for two people sharing on a bed and breakfast basis.
Fill me in: Perfectly situated at the centre of Llandudno's seafront promenade, Can-Y-Bae couldn't be a better base from which to explore this traditional resort, with donkey rides on the beach, and Britain's longest cable car taking you to see the fantastic views at the top of the Great Orme.
What you said: "Expert owner management and perfect service."
Price: From £40 per person per night, on a bed and breakfast basis.
Fill me in: Located in a conservation area in Torquay, the Haytor Hotel - a detached Victorian villa - is just 300m from the centre of town and the buzzy harbour. A short walk the other way takes you to the award-winning Meadfoot Beach, with beautiful bay views.
What you said: "Lovely hotel, well appointed rooms, smartly decorated and with an excellent breakfast."
Price: From £35 per person per night, on a bed and breakfast basis.
Fill me in:Apsley House - a Georgian country house hotel built by the Duke of Wellington - oozes elegance. The 12 ensuite rooms are sumptuous and decadent, and there's a pretty south facing garden.
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Price: From Â£120 per room per night, for two people sharing on a bed and breakfast basis.