How food labels convince us that plonk is fine wine

Damian Wilson

In yet more proof that most wine poseurs have no idea of what they are drinking, a study from the States found people said they preferred a glass they were told was Italian over that purportedly from India when it was from the same bottle all along.

In another test, the researchers from Babson College in Wellesley, Massachusetts found that their human guinea pigs opted for chocolates supposed to be from Switzerland over those from China when told where they came from before tasting, although the reality was they were both the same supermarket brand.