Caterham to begin selling cars in China
Caterham, the quintessentially English manufacturer of the long-running Seven, will begin selling cars in China for the first time, it announced this week.
The brand has signed a deal with a new importer which will aim to sell between 30 and 50 cars in its first year of operation.
Courtenay Trading International is looking to appoint six retailers across China, which will offer customers all of Caterham's current EU5-compliant cars, including the Roadsport 120, Superlight 120, Roadsport 175, Superlight R300 and CSR 175 from January next year.
Caterham Cars' International Business Manager, David Ridley, said: "We are engaged in one of the most exciting new chapters in the Caterham Cars story and our entry into the Chinese market is another tangible sign of how Caterham is striving to become a truly global brand."
The expansion into the world's biggest car market comes only a few months after Team Lotus announced that it acquired the Surrey-based carmaker. Expert Caterham to use its Formula 1 connection to full advantage in the emerging Asian markets.