BMW announces first Olympic editions
BMW has announced it will be making special editions of both its 1 Series and 3 Series to celebrate the company's involvement with the London Olympics next year.
The 1 Series Performance Edition and the 3 Series Performance Edition are both based on the smaller engines in their respective ranges, but are attempting to combine efficiency with sportiness as they will add M Sport enhancements and styling details.
The 1 Series Performance Edition will come in both three- and five-door versions, and both it and the 3 Series will get M bodystyling, dark chrome 18-inch alloy wheels and exhaust and dark line rear lights.
Inside they will benefit from sports seats, an M Sport multi-function leather steering wheel and gearshift leaver and floor mats with Royal Blue piping. To mark next summer's games, both cars will also get exterior London 2012 badges.
However this is one special edition that will not be purely cosmetic, as it will also add M Sport suspension to firm up the handling on the 1 Series.
The 1 Series will cost £1,500 more than the ES model on which it is based, while adding a claimed £3,275 of equipment. The 3 Series will cost £500 more than its ED equivalent, saving customers a claimed £2,030.
The cars are available in a choice of four colours – Alpine White, Titanium Silver, Bluewater and Black Sapphire – and are ready to order now.
There is the option of three engines in the 1 Series (the 116i, 116d and 118d) and two in the 3 Series (the 318i and 318d) and prices start at £19,530 and £23,195 respectively.
As well as going on sale to the general public, the upgraded cars will be used by the BMW London 2012 Performance Team, a collection of current and former athletes benefitting from the manufacturer's continued support.