Video: Birth of a Lamborghini
Unlike Porsche and Ferrari, Lamborghini has never proven its pedigree on the race track, which has meant the manufacturer had to find other ways of fortifying their latest cars with legendary status.
One of the best ways is to expound the mythology of a supercar's origins. Thirty years ago that would have meant showing the cocktail napkin on which the machine was first sketched, but now it's all about scientific craftsmanship and the application of cutting edge technology.
The Lamborghini Aventador, built largely from carbon fibre and fused to a 690bhp 6.5-litre V12 engine, is a worthy vessel for this kind of marketing push. We bought into the film's fairytale immediately. Click below to worship at the Italian's 21st century altar.