Firm calls for pothole warning sign to be introduced

The state of Britain's pot-holed roads is so bad, according to one company, that's it's invented a warning sign to alert drivers of upcoming crevices. is petitioning the government to introduce its pothole warning sign to alert drivers to the presence of some of the UK's two million holes.
The insurance comparison site says pothole damage costs UK drivers £400 on average per year and is a 'constant source of frustration' for motorists.

And the company believes that even with sufficient budgets for repair work, it could still take a staggering 11 years to repair broken British roads.

"Although repairing these roads is obviously the long-term solution, something needs to be done now," said's Mike Hoban.

"Currently the UK's road signs include warnings for wild horses, wild animals, cattle and even toads, but potholes aren't considered worthy enough. A pothole road sign is a vital step in preventing accidents and reducing insurance claims."

The company found 82 per cent of drivers it surveyed wanted to see a pothole warning sign introduced, with 90 per cent saying they don't feel adequately alerted to the holes in the road. research also suggests that if the pothole problem continues at its current rate, by 2030 the amount of potholes in the UK will be as long as the M4 (189 miles) if linked together or the same size as Disney World Florida.

The pothole road sign has been produced in accordance with the signage guidelines set by the Department for Transport and is the brainchild of Phil Baines from Central St Martins, University of the Arts London.

Baines, a designer and signage expert, added: "Warning road signs are there as a safety measure to warn drivers of potential dangers, and potholes certainly fall within that category. Given the scale of the current problem I would welcome a specific pothole sign being added to the Traffic Sign Manual."
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