Nissan is attempting another publicity seeking stunt in its all-electric Leaf by entering the car into the gruelling Pikes Peak hillclimb in Colorado Springs.
The Leaf will compete on the same 12.42 mile course as several insane and one-off creations such as an 850bhp Dacia Duster concept and various stock Ford Mustangs and Chevys.
While it is unlikely the Leaf's driver Chad Hord will challenge the current 10 minute 1.408 seconds record set by Nobuhiro Tajima in a Suzuki XL7 in 2007, he may have one advantage over the internal combustion engines on the course.
Due to the thin air at the top, conventional engines lose around 30 percent of their power as they approach the end of the climb, but the lack of air won't trouble the Leaf's all-electric powertrain.
The car being used in the competition is said to be completely standard, and will go up against a pair of battery powered bikes in the electric category. Hord will have his eye firmly on the EV record of 13mins 17.575secs set last year by Japan's Ikuo Hanawa.