Cheaper holidays in France are attracting tourists to travel across the Channel once more.
Latest figures show bookings for holidays to France have soared 31% this year compared to 2010.
The average price of a holiday in France is £554 per person - almost half the price of Italy at £978.
Civil unrest in tourist hotspots such as Egypt have seen bookings plummet 30% as holidaymakers seek out safer destinations closer to home. Political turmoil in Tunisia has contributed to a downturn there. Bookings for Turkey have also fallen as holidaymakers turn to neighbouring Greece which is cheaper.
The findings come from a survey of 4.9 million UK bookings conducted by The Co-operative Travel.
Despite Italy's high cost, it still comes second in The Co-operative Travel's table with a 15% increase in bookings.
Increased air taxes for long-haul destinations such as the Caribbean have seen bookings there dip 19% as cash-strapped tourists look for cheaper alternatives.
Co-op managing director Mike Greenacre told the Daily Mail: 'People are looking to make their money go further. On average in 2011 a family of four saves £136 by switching from Turkey to Greece.'
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