A family-friendly holiday company has just made a rather radical move - by offering child-free holidays aimed at parents.
Thomson Holidays has launched a 'couples only' programme as a way of offering customers a break from pesky kids.
In doing so, it has become first holiday company to ban children from some of its popular destinations.
Despite prompting anger from some parents, the holiday firm last night defended its decision.
According to its own research, 40 per cent of parents admitted that their children annoyed them on holiday, and 33 per cent believed that ditching the kids for a breakwould make them better parents for the rest of the year.
Speaking in the Daily Mirror, head of development Luke Gaskins said: 'Many parents tell us how much they cherish a few days to themselves once in a while. Adults-only is the key concept for Thomson Couples.
'We don't want to alienate people into thinking the holidays are only for young or honeymooning couples.'
Thomson Couples offers child-free summer breaks to 19 resorts in Europe and South America.
However, the firm's study found that half of parents quizzed admitted they would feel guilty if they left their children at home.
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