Video: Ken Block makes Dirt3 promo a must-watch clip

We don't normally like adverts – they shout things at you or use clever subliminal messages we don't understand in order to make you buy stuff.

But DiRT3's official promo is different, as it stars a chap that features in the game – a certain Mr Ken Block and his Ford Focus Rally car.

In order to herald the game's arrival on the Playstation 3, Xbox 360 and the PC on 24 May Codemasters has filmed the Gymkhana hero in action at London's Battersea Power Station. It might not be as ballsy as some of his previous videos, but we love it all the same, even if we now have a strange craving for a sugary energy drink for some reason. Click below to enjoy.