Cooper Tire has unveiled its tribute to 60 years of British Formula 3 racing – diamond-encrusted tyres.
The sport has long been a training ground for some of motor racing's true greats, with a roster of alumni that includes names like Senna, Mansell, Hill, Coulthard and Brundle.
The tyres were shown off at the Silverstone launch of the 2011 Cooper Tire British F3 International Series bolted to rising star Rupert Svendsen-Cook's Carlin.
The diamond anniversary of F3 also marks 30 consecutive years of Cooper Tire's involvement in the series.
Managing Director of Cooper Tire Europe, Julian Baldwin, said: "The diamond anniversary is a huge landmark for Formula 3 and we are proud to continue our long-standing relationship with one of the most important single-seater championships in the world."
London jeweller Freddie Keeble, of FK Diamonds, blinged the tyres for the firm, cutting the logo out in metal and setting the mixture of diamonds and Swarovski crystals on it before fixing the lettering to the sidewall of the tyre with a strong adhesive.
Keeble said: "We're no stranger to the odd car request, but this is something completely new. The process of setting the diamonds was certainly a little different from what we are used to doing."
Click below to watch a video of the making of the special tyres.