Kia hails the Top Gear effect

Kia has started to see the benefits of supplying the BBC programme with the latest "Reasonably priced car", which sees a host of celebrities thrash a Ceed around the famous track each week.

"Top Gear has really worked for us. Perhaps we were a little nervous at first but Top Gear has got our car in front of millions of people," said Benny Oeyen, marketing vice president for Kia Motors Europe.