Geneva motor show: Infiniti signs F1 sponsorship deal with Red Bull



Nissan offshoot Infiniti and the Red Bull F1 team have announced a two-year sponsorship partnership at the Geneva motor show.

There had been speculation that the Japanese brand could use the Renault-Nissan partnership to rebadge the Renault engines that the Red Bull team currently uses.
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It emerged during an Infiniti press conference - as Red Bull team boss Christian Horner and F1 world champion Sebastian Vettel arrived to tour the stand - that the deal would not extend to an engine deal, but both parties continue to talk about the deal in cryptic terms.



Horner said: "Red Bull has always taken a different approach, so when the Infiniti executives outlined their innovative plan to us we were very open to working with them. Coming off the back of our 2010 Drivers' and Constructors' World Championships, we feel even more excited to be starting the 2011 season with a new and committed partner like Infiniti."

The innovative nature of the deal also extends to not quite explaining what it entails, aside from 'high-profile marketing and technical activities around Formula 1'.

Infiniti is the luxury arm of Nissan, in the same way that Lexus relates to Toyota, and although the brand has not yet been available in the UK, the Japanese company is gearing up to launch in the UK with a range of models.

The focus at the Geneva show has been on the Etherea concept, an ambitious take on the luxury hatchback.

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Geneva Motor Show 2011
See Gallery
Geneva motor show: Infiniti signs F1 sponsorship deal with Red Bull

Subaru Impreza

Subaru Trezia

Porsche Panamera S Hybrid

Bugatti Veyron 16.4 Super Sport

Audi A3 concept car

Mitsubishi Concept Global Small Car

Mitsubishi Concept Global Small Car

Porsche Panamera hybrid

Lamborghini Aventador LP700-4

SEAT IBX crossover SUV concept car

Concept car Volkswagen Giugiaro

Volkswagen Bulli concept car

Vauxhall Ampera

Vauxhall Ampera

Vauxhall Antara

Vauxhall Antara

VW Tiguan

VW Tiguan

Alfa Romeo 4C GTA

Alfa Romeo 4C GTA

Aston Martin V8 Vantage S

Aston Martin V8 Vantage S

Ford Ranger Wildtrak

Ford Ranger Wildtrak

Ford Vertrek concept

Ford Vertrek concept

Honda EV Concept

Honda EV Concept

Infiniti ETHEREA

Infiniti ETHEREA

Lexus LFA Nürburgring

Lexus LFA Nürburgring

Nissan ESFLOW Concept

Nissan ESFLOW Concept

Porsche 911 Black Edition

Porsche 911 Black Edition

Porsche Boxster S Black Edition

Porsche Boxster S Black Edition

Porsche Panamera S Hybrid

Porsche Panamera S Hybrid

Skoda Fabia Monte Carlo

Skoda Fabia Monte Carlo

Toyota Prius+

Toyota Prius+

Smart Speedster Concept

Kia Picanto

Kia Rio

Subaru BOXER Concept

Aston Martin Virage

Aston Martin Virage

Audi A3 Concept

Audi A3 Concept

Chevrolet Cruze Hatchback

Audi A6 saloon

Audi A6 saloon

Audi RS3

Audi RS3

Chevrolet Cruze Hatchback

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