The slogan 'Vorsprung durch Technik' has been around for ages, but would you believe that it was first used by Audi 40 years ago today?
So where did it all start? Well, you have to look back a further 40 years to when DKW, one of the companies that became Audi, launched its F1 model back in 1931.
The F1 is an interesting car and without it there probably wouldn't be Audi models such as the awesome R8 V10. This DKW was the first volume front-drive car and possibly the saving grace for Audi as the brand was suffering financially in the face of tough competition from American rivals.