McLaren brought the glamour of F1 to the centre of the German capital on Friday when the MP24-26 car was unveiled to Berliners - and the rest of the world - by drivers Jenson Button and Lewis Hamilton.
Preferring to wait until after the three-day test in Valencia when most of their rivals pulled the covers off their 2011 machines, McLaren took over the Potsdamer Platz for their own event.
Looking radically different from last year's race-winning chassis, the MP4-26 features a range of aerodynamic features designed to take advantage of new rules significantly limiting the amount of downforce that can be derived from the car's underbody.
These most notably include distinctive U-shaped sidepods – to feed air more efficiently to the car's rear-end – and an electronically adjustable rear-wing system, introduced for 2011 to increase the potential for overtaking.
Speaking at the launch, Button said: "We're positive we're going to start the season strong and you have to. In this day and age in F1 it's so competitive. For us to be strong from the word go is key."
Although reasonably happy with his performance in his debut year with McLaren in 2010, Button believes he will be better prepared for the new season.
Following the launch, test driver Gary Paffett will put the new car through its paces at the Idiada Proving Ground in Spain on 8 Feb before the team begins track testing at Jerez two days later.
Click on the video below to watch the unveiling by McLaren - complete with help from the public!