Kylie and Lexus form an unlikely alliance
Elegant, contemporary and chic are definitely three words that represent Australian songstress Kylie Minogue. However, it's not how I'd describe the new Lexus CT200h. Yet, its just been announced that Kylie will be supporting the launch of the baby Lexus.
The new relationship will see the iconic performer supporting the introduction of the CT200h through cross-media campaigns and publicity. In addition to appearing in the upcoming TV commercial and print advertisements, Kylie will also get her own personally specified Lexus CT 200h.
Kylie said of the relationship: "I am absolutely delighted to be working with Lexus on the launch of their new full hybrid CT 200h. I've been lucky enough to have a preview of the car which is both stylish and elegant and will definitely create a Quiet Revolution".