Video: Mini vs Monster - in 3D
With the Countryman's introduction last year and a multitude of other new models waiting in the wings, the Mini brand is expanding quicker than Wayne Rooney's holiday waistline.
BMW's small-car success story makes no apologies for its burgeoning line-up, and is celebrating its Stateside presence with a new advert claiming to be the world's first slow-motion 3D movie.
Watching it on a humble PC monitor does dilute the effect a little of course, but we don't need much of an excuse to watch a five-tonne monster truck jump four parked cars.
Click below to see the video.