Video: Chevrolet's feeling the pinch with hand-drawn billboard

Sam Burnett

All car manufacturers have been feeling the pinch, but it's even more important to cut costs when your cars aren't very expensive in the first place. At least that's the premise behind Chevrolet's latest billboard in Dubai.

To save money they got an artist to draw the advert for them, although given that it took the poor guy eight hours with a blue pen you'd have to wonder if that's true. At least the cars are still being made by machines – click below to watch the video.