Chevrolet boss does not rule out VXR-style sports range
Chevrolet has not ruled out a VXR-style sports brand for the marque in the UK, boss Mark Terry has revealed.
The manufacturer is currently lacking hot models - something that would help it capitalise on Jason Plato's BTCC Touring Car success in 2010.
And with the Camaro sports car due to arrive in the autumn as the brand's halo sports model, car buyers are far more likely to be receptive to a sports line from Chevy.
'At the moment I think it's more about the looks rather than all-out performance,' said Terry. 'In the future though I think there is scope for performance Chevrolet models.
'We're not sure about a VXR-style brand at the moment as it's early days, but it's not been ruled out. We've got Corvette coming soon so there is certainly scope in the future for a sport brand.'
Terry did hint at a BTCC special edition model in 2011 that will have the go to match the show. The current Cruze CS is the only car in the range that marks the brand's success in the series, but doesn't have the performance to match its looks.
On a promiseThe Chevrolet UK managing director also revealed the firm's Five Year Promise deal will not 'last forever'.
The innovative marketing campaign currently sees Chevy buyers get a warranty, servicing and breakdown cover for five years.
But Terry admitted it was a 'here and now' offer that was launched because the firm's research revealed buyers wanted to fix their motoring costs.
'I'm not going to give you a definite "it's always going to be in" - but we'll always have a programme for our customers that is what they're looking for and it will be adapted it accordingly.'
He confirmed Five Year Promise wasn't a long-term strategy like Kia's seven-year warranty and was merely a marketing strategy that works 'at the moment'.
Camaro & Volt
Terry also confirmed that the Camaro sports car and electric Volt, due late next year and early 2012 respectively, would be sold in ALL of the marque's dealers.
Initially it was thought Chevrolet would pick a select network to retail the two specialised cars - like Nissan has done with the Leaf and GT-R - but Terry told us this wouldn't be the case.
'All dealers will be able to take orders,' confirmed Terry. He wouldn't give us an exact price for the Camaro, but revealed some customers have told him they'd be willing to pay between £40-45,000 and then 'spend money on extras'.