Bernie uses his shiner to sell stolen watch

The sign of a shrewd businessman is the ability to make the best, and indeed make money, out of any situation however bad it is.

Bernie Ecclestone has shown his marketing nous once again, but combined it with a rare display of a pitch black sense of humour. After his recent mugging in London, Bernie sent a picture of his battered face to Hublot, the makers of the watch he had stolen, attaching a note saying: "See what people will do for a Hublot."