Video: Lamborghini Murcielago vs Pagani Zonda Cinque
We're often told that computer games now top films in the global entertainment industry, but it's hard to imagine that's true if you spent a small portion of your weekend in the IMAX marvelling at the sumptuous trailer for Tron Legacy.
It's only in the last few years that games manufacturer's have started to flex their financial muscle in the marketing stakes, and it's in that light that we bring you EA's latest stab at a high-budget attention-getter.
Rather than sticking with the tried and tested show-'em-the-game trailer, this two minute chase sequence between a Pagani Zonda Cinque and a Lamborghini Murcielago (in police drag) is a live action affair designed to promote Need for Speed: Hot Pursuit.
Click below to watch...