UK dealership promotions are dull. Free insurance for a year, free tax for a year, zero percent finance etc etc blah blah. It's a yawn-inducing collection of financial minutia that only a Watchdog viewer would find stimulating.
American dealers, on the other hand, are playing on a completely different level. Just days after one Hyundai salesman announced he could resume sexual congress after his forecourt became the most prolific in the nation, a truck specialist in Florida has begun offering a complimentary AK-47 with each vehicle sold.