Motorists flock to fill up on Tesco petrol as price sign fails

A Tesco petrol station in Weston-Super-Mare has been inundated with customers because its sign failed and the store was unable to raise its prices.

The price of a litre of petrol has been stuck at 111.9p – 7p below the national average – for two weeks and the people who run the garage have been unable to charge the proper price due to a grey area in the law.
Store bosses had already decided that covering the sign up would not be 'appropriate', and normally if a retailer makes a mistake in the price of an item on the shelf it is not obliged to sell it at that price. In transactions like this where the product has already changed hands before the sale the law is less clear.

A Tesco spokesman said: "We always look to offer the best value and sometimes we give an unexpected helping hand."

The supermarket has now reported, however, that the sign is fixed and the price has risen to 114.9p a litre, so bad luck if you missed it.
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