Lagonda name will return on an SUV reveals Aston Martin CEO
The Lagonda comeback will happen, says the Aston Martin CEO, and the first car will be an SUV.
The British company has long had plans to revive the historic marque and revealed an SUV concept at the Geneva motor show last year that was not well received but Ulrich Bez told a lecture in Rotterdam that the company will press ahead with plans for a Lagonda 4x4.
Produced in partnership with Mercedes-Benz, the 2009 study used the GL Class platform as a basis. It is understood that Aston would like a partner for the Lagonda project in the same vein as the Aston Martin Cygnet and Mercedes is the most likely option.
The previous concept was pencilled in for 2012 production, but that doesn't seem achievable at this stage, and there had been further rumours that the Lagonda name could return on a rebadged Aston Martin Rapide, but that does look like it will happen now either.
It is understood that the 'almost finished' plans for the production car will not follow the same design cues as the Geneva concept. The Lagonda SUV will be aimed at the emerging markets in China, Russia and the Middle East.
Just to remind you that Lagonda-badged cars can look good, here are a couple of gratuitous pictures of tasty-looking greats...