Lagonda name will return on an SUV reveals Aston Martin CEO

The Lagonda comeback will happen, says the Aston Martin CEO, and the first car will be an SUV.

The British company has long had plans to revive the historic marque and revealed an SUV concept at the Geneva motor show last year that was not well received but Ulrich Bez told a lecture in Rotterdam that the company will press ahead with plans for a Lagonda 4x4.