LFW is officially on with the first of over 100 designers revealing the looks of spring/summer 2011 quite literally as we speak.
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Proceedings kicked off on Friday morning with traditional opener Paul Costelloe.
The Guardian described his show as having a "little-girl-dressing-up vibe: super-short baby doll and bubble hem dresses with oversized bows at the back, playsuits - predominately in a palette of grey, silver and white."
Also yesterday was the Sustainable Fashion Show, part of START, one of Prince Charles' new sustainable living initiatives. Models on the catwalk wore eco-friendly fash from designers including Stella McCartney, People Tree and Vivienne Westwood.
Over the weekend hot tickets include House of Holland, Julien Macdonald and Matthew Williamson, with Christopher Kane, Paul Smith and Giles showing on Monday.
Celeb spots so far include Beth Ditto, Jo Wood, Laura Bailey, Fearne Cotton, Daisy Lowe and various reality TV c-listers. Don't worry – you can expect to see bigger and better as the week goes on.
What are the fashpack wearing? So far it seems to be parkas, big shoes and lots of red.
London Fashion Weekend tickets cost £10.00 - £26.50.