Nike vs Adidas: the battle of the Shirts

Adrian Holliday

Who will win the World Cup shirt sales war? Adidas and Nike are dressing the European and South and Central American team. Puma has its stranglehold on the African nations.

It's a tough call who will sell more overall. Germany's Adidas is the market leader, though Nike - witness its recent Umbro acquisition - is desperate to close this gap. Testament to that is Nike's recent deal to sponsor the French team.