Noise pollution, emissions regulations and general distaste towards anyone with large amounts of money mean that making an advert for a supercar is pretty tricky right now.
Audi showed this when it chose to film the R8 convertible in slow motion in a white room, but at least Lexus's take on the matter for its LFA supercar ad includes some random destruction to appease power fans.
It involves a champagne flute, a microphone and the exhaust note from that staggering 4.8-litre V10 engine. Apparently they worked out the precise point of the rev range that is needed to shatter the glass without involving any artificial trickery.
Click below to see the video.