First drive: Mitsubishi ASX

The ASX may have been gestating in Mitsubishi's corporate belly for a while, but now it's here the Japanese manufacturer believes it has brought a car to market at just the right time, and more importantly, at the right price.

The industry's scurry towards C-segment crossovers was instigated by the runaway success of Nissan's Qashqai - the car which combined hatchback-sized practicality with an SUV profile, and flew off the shelves like honey-coated Apple iPads.

When the Qashqai was launched, Nissan figured its nearest competitors were the Focus and the Golf, but that class ambiguity has vanished now, and the ASX finds itself vying for buyers' money with Skoda, Peugeot, Kia and Hyundai, all of whom have launched similar crossovers.