Seat announces "last attempt" plan for profitability

Will Powell

Seat is embarking on a fresh restructuring plan to become profitable in what CEO James Muir bluntly admits is "the last attempt for Seat as a brand".

The company will better utilise its Martorell factory near Barcelona, which can produce 500,000 vehicles a year but currently runs at only 60 percent capacity. Muir believes the plant must run at 90 percent to make money and will oversee the production of Audi's small SUV, the Q3, in Spain from 2011, which could add up to 80,000 vehicles per year to the lines.