Mitsubishi lands iMiev with £38,000 price tag

Mitsubishi has gone big on the pricing for its revolutionary iMiev – the little plug in motor is going to cost £38,699.

Granted the iMiev launches on the same day that the UK government's £5,000 subsidy begins, 1 Jan 2011, but that still means a little electric car will set you back in excess of £33,000.

Mitsubishi is treating the iMiev just like any other production vehicle, so there will be no special leasing schemes with guaranteed buy-back agreements like there were with the manufacturer's test cars.