Ford compensates for price rises with budget trim level

Ford is reportedly planning to introduce new entry-level trims at significantly lower prices than their current offerings.

The manufacturer has imposed a series of price rises over the last year that has seen the cost of models such as the Fiesta rise by more than £2,000. The average price rise for the manufacturer's range has been 9 percent, with some models increasing by as much as 30 percent.

But rather than making price cuts, Ford could chose to follow Vauxhall and introduce a new low trim level to avoid devaluing its current range. Although there is no official line from the company at the moment, we expect to hear an official announcement before the end of the week.Vauxhall's new Expression and ES trim levels undercut current prices by as much as £3,500.
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