Audi previews the A1 on Playstation

Claire Edwards

In a bid to connect directly with its target audience, Audi is previewing its new A1 on the Sony Playstation.

Using the Playstation Home platform, a 3-D community on Playstation 3, it has created 'Audi Space' where visitors can learn about the brand and look around Ingolstadt's new hatchback at their leisure.

One of the most popular features also available on Audi Space is Audi's Virtual Run racing game which has already seen a million races take place. Featuring the E-Tron concept car, the track takes players around the high-rise buildings and rooftops of Playstation World, based on the skylines of Tokyo and Shanghai.