How to really get people to wear seatbelts

When we saw another seatbelt advert on YouTube we fully expected it to be another of those graphic and slightly disturbing ones that show people dying because they didn't buckle up – the ones we are all now desensitised to and therefore ignore.

However, this one is a little different and is really rather nice – a description we never thought we would give to a public safety video. Instead of the guilt tripping and gore, it gently reminds you why you should be wearing a belt in the first place.

If we were honest we might admit to feeling a touch of sentimentality as a result of the video, but there is a lot of dust in the air and it really is quite bright in here at the moment. Honest.