GM ends Tiger's access to free cars

Nic Cackett

GM has terminated an arrangement that allowed Tiger Woods free access to its cars.

The world-famous golfer had been an official spokesman for GM's Buick brand in 2008, but was allowed to continue using cars after that contract ended.

GM has since claimed the extended agreement was scheduled to end on December 31, and is no reflection on the situation surrounding Woods' now-notorious accident in a Cadillac Escalade in November.

While the lack of free cars is hardly likely to affect the day-to-day life of the world's highest-paid sportsman, it is yet another example of a major company deciding to end its relationship with the 'Tiger Woods' brand.

GM's existing agreement with the golfer may have been coming to an end, but it's hard to believe that the US giant would have stopped lending Woods Escalades if he'd continued winning Majors with his clean-cut image intact.