Outsider view: Ford limber up

Ford's strategy of renewing their whole portfolio of models on a rolling basis is proving to be highly successful. The new range of vans, both large and small, is getting an excellent response from the buying public. And this success story could continue into 2010 with the arrival of the C-MAX and Grand C-MAX, the latter of which is even due for release in the USA. Both are based on the new C-segment (compact) platform which is intended to turn the next generation of the Focus into a genuine contender for the title consistently retained by the VW Golf. Until that happens, though, Ford continue to consolidate their position as the second strongest brand in Europe and deserve all the accolades that are coming their way.

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