If your favourite thing about October is the extra hour of sleep you'll get when the clocks go back, then think again.
In Brighton, that extra hour means only one thing... more time for fun. And the city's annual White Night festival will see thousands taking to the streets for events ranging from the beautiful to the bizarre.
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The concept of White Night began in Paris in 2002 and is taken from the French nuit blanche, meaning "up all night". Beginning at nightfall and continuing right through until dawn, visitors to Brighton will begin to see the city in a whole new light.
And this year the brave will be favoured as the chosen theme is fortune, in all its guises.
Astrologers will be telling fortunes, experimental art will fill the Warhol-inspired Fortune Factory, and if it's 15 minutes of fame you're after, the 30 Seconds of Fortune project will show 30 second films created by the public.
As part of this year's festival, the organisers have teamed up with adult learning providers and, for those of you looking to expand your horizons, there'll be life drawing (of Burlesque dancers should you need a little more persuasion!) and a French-speaking restaurant for budding linguists.
And the best thing about White Night is that many of the events are free.
So from theatrical tours of the city, through the multimedia installations and quirky performance art, to a specially commissioned Dawn Chorus by Juliet Russell, make the most of that extra hour... Brighton most certainly will.
Brighton's White Night Festival falls on Saturday 24 October. For more information and a programme of events and venues, visit www.whitenightnuitblanche.com