Men like to drive showy, sporty, fast cars. This is not breaking news. It's in fact one of their raisons d'être.Yet, researchers at Concordia University thought it would be a great idea to invest loads of time and money into proving this with facts, numbers and a proper case study.
So they took a few dudes and made them drive a Porsche and an old Toyota and then they analysed their saliva.
What did they find out? Men get a bigger rush and develop higher testosterone levels when driving a brand new Carrera as opposed to a 10-year-old banger.
And I say: Bravo. And thank you for putting this in writing. Next time some guy wants to persuade me that he's never felt sexier than when driving a 20-year-old mustard Lada, I will dig out my issue of the Organizational Behaviour and Human Decision Processes journal and prove him wrong.