Toyota and the crisis

Pete Mait

Toyota have been suffering their worst slowdown in sales since the company was founded in 1937. But in August, trade was up by 9% compared to the previous year. That same month, German competitor Volkswagen increased their deliveries to customers around the globe by 9.5% compared to a year ago. As reported last Saturday in the 'Tokyo Shimbun', Toyota have increased production worldwide by 8% to 6.45 million vehicles in the financial year 2009/2010. This has been made possible through the effects of government subsidies and tax breaks for new fuel-efficient vehicles.