Dany Bahar joins Lotus as Chief Executive Officer

Pete Mait

Dany T. Bahar has been appointed as the new Chief Executive Officer (CEO) of the British sports car manufacturer, Lotus, effective from1st October 2009. He replaces Michael J Kimberley, who retired in July. Bahar was formerly Senior Vice President at Ferrari. In his role with Ferrari, Bahar was responsible for worldwide sales and after-sales, all marketing activities, including Formula1, as well as licensing, and merchandising. Bahar, who is Swiss, worked previously as an executive for drinks giant, Red Bull.