Dany T. Bahar has been appointed as the new Chief Executive Officer (CEO) of the British sports car manufacturer, Lotus, effective from1st October 2009. He replaces Michael J Kimberley, who retired in July. Bahar was formerly Senior Vice President at Ferrari. In his role with Ferrari, Bahar was responsible for worldwide sales and after-sales, all marketing activities, including Formula1, as well as licensing, and merchandising. Bahar, who is Swiss, worked previously as an executive for drinks giant, Red Bull.